• Anna Bertmark

Testing Fantasy World in the Wild

Updated: Oct 29

ab__ collective. Supermarkets are one of the few places that are socially acceptable ways through getting our needs met. They are also agnotological spaces where we, as consumers, are kept wilfully ignorant of the causalities and planet and human-harming systems that we uphold through our patterns of participation. This is by design.

With the context of the audio, the supermarket felt like a gallery, with the products turning becoming like discursive artefacts. The participants saw the products on the shelves in a different light.


"aletheia as the opposite of the practice of design as an act of concealment. Instead, Tony said, designers should reveal the truth — in an act of aletheia." - Francis Laleman, https://francis-laleman.medium.com/ten-of-the-most-mesmerizing-words-buzzing-in-systemic-design-today-5d7bc4b7345f


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Terrence Deacon: "Epistemology - most people treat it as 'how we know what we know"; the study of 'how knowledge comes to be', how it's produced in our brains, how we acquire it, what kind of a thing it is. It's probably best understood as 'in contrast to how things just are'. Knowledge about things is not a thing." - An Ecology of Mind, Gregory Bateson Doc


shorefast economic label

professor Tim - we live in a fantasy world - embedded carbon and harmful entanglements of our system of provisioning.

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